Louis Vuitton is a French company specializing in fashion accessories and leather goods. It belongs to the French luxury goods multinational Moët Hennessy Louis Vuitton SA and is its main brand. Louis Vuitton is one of the world's leading international fashion houses; sells its products through independent boutiques, high-end rental departments, department stores and via the e-commerce section of its website.
For six consecutive years, Louis Vuitton has been named the most valuable luxury brand in the world. Its valuation in 2012 was $25.9 billion. The brand's 2013 valuation was $28.4 billion, with revenue of $9.4 billion. The company operates in 50 countries with nearly 460 stores worldwide.
The Louis Vuitton brand and the LV monogram are among the most valuable brands in the world. Louis Vuitton was the nineteenth most valuable brand in the world and was estimated to be worth over $19 billion. For six consecutive years, Louis Vuitton was number one on the list of the 10 most powerful brands published by Millward Brown Optimor's 2011 BrandZ study with a value of $24.3 billion. It was more than double the value of the second-ranked brand.
Louis Vuitton is one of the most counterfeited brands in the fashion world thanks to its status symbol image. Ironically, the Monogram Canvas signature was created to prevent counterfeiting. In 2004, fake Louis Vuittons accounted for 18% of counterfeit accessories seized in the European Union.