Balenciaga

Balenciaga is a fashion house, founded in 1917 by the Spanish designer Cristóbal Balenciaga in San Sebastián, Spain. Currently based in Paris.

Defined by his colleague Christian Dior as the master of us all, Balenciaga enjoyed a high reputation as a couturier. His bell-shaped skirts and modernist silhouettes, in particular, were the hallmarks of the house. The company closed in 1972 and was refounded under new management in 1986, and since 2001 the brand has been owned by the French multinational holding Kering.

On January 29, 2014, Myrtle Snow's character shouts Balenciaga! as her last words in the season finale of the FX television series, American Horror Story: Coven. Director Paul Thomas Anderson was inspired to make Phantom Thread when he became interested in the fashion industry after reading about designer Cristóbal Balenciaga.

In April 2018, a Chinese customer was reportedly attacked by a group of other customers who refused to enter the Printemps Balenciaga Paris store in an orderly fashion. The Chinese customer, an elderly lady, protested to the group of customers, who responded by pushing her. A viral video of the incident quickly swept through Chinese social media website Weibo, which infuriated Chinese customers and demanded a boycott of the fashion house.

On April 27, 2018, two days after the incident, the House of Balenciaga issued a public warning and apology regarding the incident on April 25, 2018. The fashion house apparently suspended management personnel present during the incident and is working closely with Printemps store management to investigate the matter.

The hashtag #BoycottBalenciagaDiscriminatesChinese has been viewed 23 million times on Weibo as of Friday, April 27, 2018.