Instagram is a US social networking service that allows users to take photos, apply filters and share them via the Internet. In 2012, Facebook, Inc. bought it for $1 billion. The web application, developed by Kevin Systrom and Mike Krieger, was launched on October 6, 2010.

Instagram originally set out to only allow 1:1 aspect ratio images for the iPhone's display width. These restrictions were eased in 2015, with an increase to 1080 pixels. The service has also added messaging features, the ability to include multiple images or videos in a single post, as well as the Stories feature. After its launch in 2010, Instagram quickly gained popularity, with 1 million registered users in two months, 10 million in one year and 1 billion in May 2019.

NFTs officially arrived on Instagram on May 10, 2022. Digital collectibles allows designers, brands and collectors to share their digital objects on the social network. This new feature allows them to give their NFTs more visibility by showcasing them on the network.

Several options have been developed for putting NFTs online. The first step is to connect the digital wallet. Owners can then select the NFTs they want to share on the network. They can then post their digital object with a short description to explain the NFT, the creation process or their inspirations for example. Finally, creators and collectors will be automatically identified to be linked to the published NFT.