Dak Prescott's Financial Playbook: A Look at the Cowboys QB's 2023 Net Worth

In the world of NFL, Dak Prescott's meteoric rise is matched only by his financial success.

by Nouman Rasool
Dak Prescott's Financial Playbook: A Look at the Cowboys QB's 2023 Net Worth
© Ron Jenkins/GettyImages

Dallas Cowboys' star quarterback Dak Prescott, a central figure in the NFL since his rookie season in 2016, has consistently demonstrated his prowess on the field. Drafted in the fourth round as the 135th overall pick, Prescott quickly ascended in the league, clinching the NFL Offensive Rookie of the Year title in his debut year.

His rookie season was marked by record-breaking performances, including the highest passer rating and completion percentage by a rookie QB and tying for the most wins in a season by a rookie quarterback with 13 victories.

Prescott's extraordinary entry into the NFL earned him a spot in the Pro Bowl and a place on the PFWA All-Rookie Team, cementing his status as one of the league’s most promising talents. As his popularity surged, the question of his financial valuation in 2023 has piqued interest.

Prescott's $70M Net Worth

As of 2023, Dak Prescott boasts a net worth of an estimated $70 million, as reported by respected sources including Marca, CAknowledge, Sportskeeda, and Sportda. Forbes, a leading business and financial outlet, ranked him as the 46th highest-paid athlete globally in 2023, with earnings of $46 million over the past year.

This income includes $31 million from his NFL salary with the Cowboys and an additional $15 million from various endorsement deals. Heading into the final year of his four-year, $160 million contract in the 2024 NFL season, the 2022 Walter Payton NFL Man of the Year is on the brink of potentially securing a deal worth up to $351 million.

His career earnings, as per Spotrac, are projected to reach an impressive $162,317,825 by the end of the 2023 season, accounting for eight seasons in the professional realm, not including deductions such as agent fees, taxes, and other expenses.

With a 2024 salary of $34,000,000, his career earnings are anticipated to soar to $196,317,825. Beyond his on-field achievements, Prescott has made significant strides in brand endorsements. In 2021, he signed with Nike's Jordan Brand, joining an elite group of NFL quarterbacks sponsored by the iconic Jumpman, including Jalen Hurts and Bryce Young.

His diverse portfolio extends to partnerships with major brands like Beats, DirectTV, Campbell’s, Pepsi, New Era, AT&T, Frito-Lay, and Citi Bank, among others. His association with companies such as Alberson's, 7/Eleven, Blockchain.com, Oikos, Panini, Sleep Number, and BudLight further underscores his marketability and business acumen.

Prescott's journey from a fourth-round pick to a multimillion-dollar brand ambassador and one of the NFL's highest earners is a testament to his skill, marketability, and strategic career moves, both on and off the field.

As he approaches another potential contract negotiation, his financial trajectory continues to trend upward, much like his performance as a leading quarterback in the NFL.