Scooter Braun Retires After 23 Years in Music Management

Scooter Braun transitions to focus on family and Hybe America

by Zain ul Abedin
Scooter Braun Retires After 23 Years in Music Management
© Amy Sussman/Getty Images

Scooter Braun has officially announced his retirement as a music manager after an illustrious 23-year career. In a heartfelt Instagram post, Braun expressed his desire to prioritize his family and focus on his role as CEO and board member of Hybe America.

This North American subsidiary of the South Korean entertainment powerhouse Hybe Corporation, home to global sensations BTS and Jungkook, acquired Braun’s Ithaca Holdings in a landmark merger in 2021. Starting his career at the young age of 19, Braun quickly rose to prominence by managing high-profile artists such as Ariana Grande and Justin Bieber, along with numerous other notable and emerging talents.

Reflecting on his journey, Braun stated, “I will now be a father first, a CEO second, and a manager no more”.

Formal Exit Announced

For the past two years, Braun had been gradually stepping back from his managerial duties, making today’s announcement a formal conclusion to his role.

“Every client I have had the privilege of working with has changed my life,” he shared. “I will cheer for every single one of them as they continue to achieve the success they deserve”. Braun’s career was not without its controversies.

He notably clashed with Taylor Swift after Ithaca Holdings acquired the rights to her first six albums in 2019, a deal Swift claimed was made without her knowledge. She alleged she was subsequently blocked from purchasing her masters.

Braun contended that Swift refused to negotiate and accused her of inciting a public feud. Eventually, he sold the master recordings to private equity firm Shamrock Holdings. This high-profile dispute will be the subject of an upcoming two-part documentary series on Discovery+ UK, tentatively titled "Taylor Swift vs.

Scooter Braun: Bad Blood." In his departure, Braun has entrusted SB Projects to top executives Allison Kaye and Jen McDaniel. He expressed confidence in their leadership, stating, “These two incredibly powerful women will now step into a role that I know will grow into the most impressive women-led management business our industry has ever seen”.

With their combined expertise and new resources, Braun believes the future of SB Projects is bright and full of potential.