In a remarkable turn of events, Taylor Swift has emerged as the frontrunner at the upcoming 2023 Billboard Music Awards, securing a staggering 20 nominations. This places her ahead of formidable contenders SZA and Morgan Wallen, both of whom boast impressive 17 nominations across 16 categories.
Swift, already a record-holder as the highest-winning female recipient in the history of BBMAs with 29 victories, now stands on the brink of making history once again. Her path to surpassing Drake, who currently boasts 34 BBMAs and is a finalist for an additional 14 this year, seems well within reach.
To achieve this feat, Swift must secure at least five wins, or possibly more, should Drake emerge victorious in his categories. The 33-year-old global superstar has been nominated in several prominent categories, including Top Female Artist, Top Billboard 200 Artist, Top Radio Songs Artist, Top Country Artist, and Top Billboard 200 Album for her chart-topping release, "Midnights."
BBMAs Go Digital for 2023
Notably, the 2023 BBMAs will adopt an unconventional approach, foregoing the traditional broadcast format.
Instead, the awards and performances will be exclusively presented on the social channels of Billboard and the BBMAs, commencing on November 6. The highly-anticipated results will be unveiled on November 19. These winners will be determined based on year-end performance metrics on the Billboard charts spanning from November 19, 2022, to October 21, 2023, corresponding to the tracking period of November 4, 2022, through October 12, 2023.
Paul Grein of Billboard assures fans that the 2023 BBMAs will introduce an innovative awards show concept, delivering entertainment through music and exclusive content. This will include winner celebrations, behind-the-scenes glimpses, and performances by some of the world's biggest artists.
Performances and awards will be gradually unveiled across the BBMAs and Billboard's social channels, as well as via BBMAs.watch on Sunday, November 19. Among the other notable nominations are The Weeknd with 16, Drake and Zach Bryan each with 14, and Luke Combs with 10 nominations.
The awards ceremony has also introduced nine new categories this year, including four in the K-pop genre and two in Afrobeats, reflecting the evolving landscape of the music industry. The 2023 Billboard Music Awards promise to be a momentous occasion, with Taylor Swift at the forefront, ready to etch her name in the annals of music history once more.