Heinz Launches Ketchup and Ranch Combo: The Taylor Swift and Travis Kelce Effect

Celebrity buzz inspires Heinz's latest culinary creation

by Nouman Rasool
Heinz Launches Ketchup and Ranch Combo: The Taylor Swift and Travis Kelce Effect
© Jason Hanna/GettyImages

Heinz has unveiled a new condiment that pays homage to an unexpected viral sensation involving mega-star Taylor Swift and Kansas City Chiefs player, Travis Kelce. The new mix, dubbed "Ketchup and Seemingly Ranch," traces its inspiration back to a widely circulated photograph.

In it, Swift was seen savoring chicken fingers with what looked like ketchup and ranch dressing at Kelce's game against the Chicago Bears. The image first gained traction after being shared by a dedicated Taylor Swift fan account, The Eras Tour.

Soon after, it amassed over 46,000 likes and 7,019 re-posts. Such was its influence that Hidden Valley Ranch amusingly rebranded their account to 'Seemingly Ranch.'

Heinz Unveils Limited-Edition Mix

Announcing this new culinary concoction, Heinz posted on Instagram showcasing the innovative bottle with the caption: "It’s a new Era for Heinz.

Introducing Ketchup and Seemingly Ranch. Limited-edition bottles coming soon." The rarity of this item is highlighted by the fact that only 100 bottles will be produced, a figure inspired by the sum of Taylor's favorite number, 13, and Kelce's jersey number, 87.

On the football front, Kelce’s profile skyrocketed after Swift was spotted at his game. As the Chiefs clinched a 41-10 victory over the Bears, the tight end caught the limelight, scoring a touchdown with Swift cheering him on.

The duo's rumored romance made headlines as they were publicly spotted for the first time over the weekend. Following this, Kelce witnessed a surge in his social media followers, a staggering increase in merchandise sales, and his jersey becoming one of the top five bestsellers in the NFL.

Fans and analysts alike attribute this surge to the "Taylor Swift effect." Joe Pompliano, a prominent sports and business investor, was amongst those highlighting Kelce's meteoric rise in popularity post the game. Meanwhile, Taylor's influence stretched beyond just jersey sales.

The fashion world took note when Travis was seen wearing an ensemble from KidSuper named 'Bedroom Painting' In light of the ongoing Swift craze, the brand swiftly added '1989' to the outfit’s name, which sold out almost immediately.

Regarding their rumored relationship, Travis had previously hinted at his admiration for Swift during his New Heights podcast, expressing a wish to introduce himself during her Eras Tour. Swift was seen reciprocating the budding relationship by cheering on Travis and even meeting his parents during Sunday’s game.

The pair were later seen at Prime Social Rooftop in Kansas City, where eyewitnesses noted their affectionate interactions. Swift, currently on a break from her Eras Tour, had previously split from Joe Alwyn in April, following a six-year relationship.

As for Heinz's latest culinary venture and the whirlwind surrounding Taylor and Travis, it's evident the two have set the entertainment and food world abuzz.

Taylor Swift Travis Kelce