North of Richmond’ Singer Oliver Anthony Secures Agent

Digital waves reverberate from Anthony's breakthrough track.

by Nouman Rasool
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North of Richmond’ Singer Oliver Anthony Secures Agent
© Jason Kempin/GettyImages

Oliver Anthony's stellar ascent in the music world took another promising turn when his chart-topping track, “Rich Men North of Richmond,” overshadowed global sensations like Taylor Swift, Morgan Wallen, Luke Combs, Olivia Rodrigo, and Gunna on Billboard’s Hot 100.

Now, the sensational artist has secured a coveted representation deal with the prestigious United Talent Agency (UTA). The co-head of Nashville's UTA division, Jeffrey Hasson, along with esteemed music agent Curt Motley, expressed their elation at representing Oliver.

They acknowledged his originality, saying, "We're thrilled to champion an artist as genuine as Oliver and are gearing up to present a comprehensive global strategy to showcase Oliver Anthony and his profound music to a broader audience." UTA’s distinguished clientele features prominent names like Brittney Spencer, Megan Moroney, and Jamey Johnson.

The latter recently shared the stage with Anthony in a memorable performance at Tootsie’s Orchid Lounge’s birthday celebration in Nashville.

Political Echoes of 'Rich Men'

The “Rich Men” phenomenon gained tremendous traction online.

Its allure was intensified by endorsements from influential conservative figures, creating ripples even in political circles. This was evident when, during the inaugural GOP presidential primary debate, Martha MacCallum spotlighted the track, questioning Florida Gov.

Ron DeSantis about its resonating theme. Having consecutively dominated the Hot 100 for two weeks, Anthony's “Rich Men” broke records, marking his debut on the list. This triumph also amplified the reach of his other pieces like “Ain’t Gotta Dollar” and “90 Some Chevy” across digital platforms.

While the track received immense acclaim, Anthony was quick to disassociate from the political co-option of his work. In a candid YouTube video, he clarified that his song critically addresses both sides of the political spectrum, highlighting his central political neutrality.

He emphasized that his message was an outcry against an unsupportive system rather than an alignment with any party. Country music has witnessed a renaissance this season, catalyzed by digital giants like Morgan Wallen, Zach Bryan, Luke Combs, and Jelly Roll.

But songs like “Rich Men” and Jason Aldean's provocative “Try That in a Small Town” have also played a pivotal role. This resurgence in country music, particularly in the digital realm, is not merely due to evolving tastes but a transformation in consumption patterns.

Mandelyn Monchick, manager of the emerging country superstar Lainey Wilson, remarked to Rolling Stone, “The landscape is shifting. As country becomes increasingly mainstream and the audience evolves, streaming has become the go-to medium. The genre is enjoying its golden period, and digital platforms are riding the wave”.

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