Olivia Rodrigo, Gen Z's music sensation, is further cementing her status, not just as a chart-topping artist but also as a tech influencer. In an exciting collaboration with Apple, Rodrigo has unveiled a fresh music video from her much-acclaimed album, GUTS.
The innovative twist? The entire visual was captured using Apple's latest gem, the iPhone 15 Pro. The song, titled “get him back!” is a candid portrayal of Rodrigo's conflicted emotions about a past relationship that many can resonate with.
The announcement of the music video came on the heels of Apple's much-anticipated Wonderlust event, which also marked the grand reveal of the iPhone 15 Pro. Apple further provided fans with a treat, releasing a behind-the-scenes video.
It's an eye-opener, showing the iPhone 15 Pro navigating daring terrains – from being mounted on a sophisticated gimbal to plunging through car windows, even ending up in the hands of Rodrigo for some dynamic shots.
iPhone 15 Pro: Camera Revolution
Apple’s Wonderlust event was more than just a phone reveal; it was a testament to the company's advancements in camera technology. The iPhone 15 Pro is decked out with a formidable camera system: a 48-megapixel primary shooter, a 12-megapixel Telephoto lens, and an equally powerful 12-megapixel ultra-wide lens.
These features, alongside the enhanced Night mode with LIDAR, promise unparalleled clarity and precision in visuals. Furthermore, the iPhone 15 Pro boasts USB 3 support, enhancing data transfer speeds and offering the unique ability to record directly to external storage, supercharging its 4K ProRes video capabilities.
Not to mention, it's the sole smartphone supporting the Academy Color Encoding System (ACES), setting a gold standard for color representation. Rodrigo's collaboration with Apple has precedent. In 2019, Selena Gomez was at the forefront, utilizing the iPhone 11 Pro for her singles “Lose You to Love Me” and “Look at Her Now”.
Additionally, K-Pop sensation, NewJeans, showcased their video “ETA” on the iPhone 14 Pro. Even acclaimed filmmaker Steven Soderbergh has often favored iPhones for his projects. With such partnerships, Apple is blurring the lines between professional equipment and smartphones, reinforcing that creativity knows no bounds.