In order to assist aspiring rappers in navigating the music industry and advancing their skill, Mickey Factz, a rapper with over 15 years of industry experience, and Jerome "Chilla" Jones founded Pendulum Ink, an online school.
XXL's 2009 Freshman Class cover hero Factz, who also founded a marketing company with Nipsey Hussle among its clients and released critically praised mixtapes including Mickey MauSe, was motivated to start the school after weighing his choices after quitting the rap business.
Over the course of an eight-month term, Pendulum Ink provides a variety of classes on subjects like rap skills, mental wellness via art, and fundamentals of the music industry like touring and sync licensing. The cost of the courses varies, with packages ranging from $50 for one-night live access to one elective course to $5,000 for two core classes, every elective course, and guest lectures from well-known rappers.
The school has attracted a number of famous guest lecturers, including Wu-Tang Clan star Method Man, Twista, and battle rapper Daylyt, with Big Boi, DMC of Run-DMC, and Killer Mike lined up for the next semester.
Other celebrities such as producer Pete Rock and host and media mogul Sway Calloway have also stopped by to show their support. “We want to be able to show people that if you can’t make it as a Drake or as a Kendrick Lamar, you can still be successful and live a life strictly based around hip-hop and have fun,” Mickey told Rolling Stone days after Method Man appeared for a guest lecture course.
The Wu Tang legend answered questions from audience members regarding chorus writing, honing his cadences while collaborating with other artists, if specific songs were influenced by actual events, and low times in his creative process.
“As this continues to grow, I could take a back seat on my career as a musician, focus strictly on the school, and see where this takes us into the next generation,” Factz said, adding that institutions such as Clark Atlanta University, the University of Virginia, and Tulane University have enlisted him to bring Pendulum curriculum for their students.
“I’m starting to realize that universities want hip-hop, but hip-hop has never been set in a structured space”.