Venus Williams Discusses 2023 U.S. Open, Fashion, and Jewelry Collaboration

Venus Williams Ventures into Luxury Jewelry Design.

by Nouman Rasool
Venus Williams Discusses 2023 U.S. Open, Fashion, and Jewelry Collaboration
© JP Yim/GettyImages

Tennis icon Venus Williams, renowned for her extraordinary achievements in the world of sports, including seven Grand Slam titles and four Olympic gold medals, has now embarked on a new endeavor in the realm of luxury jewelry.

In collaboration with the esteemed brand Reinstein Ross, Williams unveiled the Diamond Match collection, a dazzling array of 20-karat gold and diamond jewelry. This venture marks her debut in the jewelry design industry. Launched this Tuesday, the collection draws inspiration from Williams' personal style and her affinity for pavé jewelry.

"The collection was inspired by a ring that I frequently wore during my matches," Williams shared in an interview with WWD. She emphasized her desire to maintain a sense of glamour even on the tennis court, often practicing in lavish pavé rings and hoop earrings as a form of self-expression

Diamond Match Highlights.

The Diamond Match collection boasts exquisite pieces, including the Pavé Dome Doubles Link Small Bracelets, priced at $15,000, made from 20-karat peach gold.

It also features the Pavé Trio Dome Doubles Link Necklace, available for $20,000, and the Pavé Link Large Drop earrings, retailing at $8,500. Williams, who has always harbored a deep fascination with jewelry, described the creative process as intimate and collaborative.

"Working hand in hand was an incredible experience," she said, noting the rarity of such a partnership in the industry. This announcement follows Williams' recent appearance at the 2023 U.S. Open, her 24th participation in the esteemed tennis championship.

There, she showcased her evolving, maximalist style, including a flower-embellished Willy Chavarria blazer paired with a ruffled Alaïa skirt. Williams collaborated with stylist Solange Franklin Reed for her entrance look, which was a highlight of her style evolution.

Accentuating her look with a high ponytail featuring blush pink highlights, Williams revealed her long-held desire to experiment with such a style, previously hesitant to detract attention from her tennis prowess. "This is what I’ve always wanted to do, I’m going to do it!" she exclaimed, embracing the change.

The Diamond Match collection, reflecting Williams' unique blend of athletic prowess and fashion-forward style, is available on and at Reinstein Ross' flagship store in New York.