Puma and Fenty Renew Partnership: Fans Await New Collaboration

Fashion brand Puma has revealed that it will renew its partnership with Fenty, owned by the popular singer Rihanna.

by Faruk Imamovic
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Puma and Fenty Renew Partnership: Fans Await New Collaboration

Fashion brand Puma has revealed that it will renew its partnership with Fenty, owned by the popular singer Rihanna. On Wednesday, Puma took to their official Instagram account to announce the unexpected news. The post simply read "She's back," and displayed the logos of Fenty and Puma.

Rihanna's Successful Partnership with Puma Continues

While no additional details regarding the collaboration have been released, the announcement has generated an immense amount of excitement from fans who are eagerly anticipating the new collection.

One supporter commented, "OMG IT WAS ONE OF HER BEST COOPERATIONS WITH BRAND. can’t wait to see what’s coming,” while another added, “YES! YES! YES! Take all my money!!??”. Rihanna's collaboration with Puma has been ongoing for nearly a decade, dating back to when she first joined the brand as creative director in 2014.

She was initially tasked with designing and customizing classic Puma styles, as well as creating new styles to add to the company's product lineup. Rihanna's previous collections for Puma received rave reviews, with her sneakers consistently selling out and her shows at New York Fashion Week being highly praised.

Following her last collection for Puma in 2017, Rihanna launched her own Fenty brand in collaboration with LVMH in 2019. While the superstar continued with other projects, her partnership with Puma has remained a constant throughout the years.

Anticipation Builds for the Upcoming Collaboration Between Puma and Fenty

The news of the partnership's renewal comes on the heels of Rihanna's Super Bowl performance, where she was seen using powder from her own beauty collection.

Many viewers praised the move as a clever marketing strategy. Fans of Rihanna and Puma are eagerly anticipating the upcoming collaboration between the two brands. While details of the partnership have yet to be announced, it is expected to be just as successful as their previous collaborations.

Rihanna's previous work with Puma as creative director received a great deal of praise from critics and consumers alike, with her collections consistently selling out. The announcement of the renewed partnership has already generated a great deal of excitement among fans, with many eagerly waiting to see what the new collection will entail.

The singer's success in the fashion industry has been well-documented, with her Fenty brand in particular receiving high praise for its inclusivity and diversity. With the renewed partnership between Puma and Fenty, fans are excited to see what new and innovative designs the two brands will bring to the table.

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