Former President Donald Trump's first foray into the world of non-fungible tokens (NFTs) has proven to be a lucrative one, as his "Trump's digital trading cards" collection sold out recently within a day of going on sale, netting its creators almost $4.5 million in revenue.
The announcement of the NFT collection was made in a high-profile video on Thursday, which begins with an animated image of Trump dressed in a superhero outfit, shooting laser beams from his eyes. Accompanying the cartoon image is a real Trump, who declared himself a candidate for president in 2024.
"This is Donald Trump, hopefully your favorite president of all time, better than Lincoln, better than Washington," Trump says in the video. Purchasers of the Trump-themed NFTs gain ownership of a specific digital copy of the image, which features the former president in various guises, including an astronaut, race car driver, cowboy, and superhero.
Some designs are unique, while others exist in editions of up to 20, according to collectTrumpCards.com, a site that lists the tokens.
A dinner with Trump
In addition to ownership of the digital image, the $99 NFT also includes a chance to win prizes such as dinner with Trump, "Each card comes with an automatic chance to win amazing prizes like dinner with me," the former president says in the promotional video, adding, "I don't know if that's an amazing prize, but it's what we have." Prizes also include a phone or Zoom call with him, a round of golf and cocktails at Mar-a-Lago, or dinner in Miami.
Trump describes the $99 NFT as "pertaining to his life and career". The purchase of at least 45 NFTs also "guarantees" the owner to attend a gala dinner with Trump in South Florida. By Friday morning, a total of 45,000 NFTs had been sold, generating $4.46 million in revenue.
The cards are now being resold on the NFT market OpenSea for prices starting at $1,200. The artist behind the collectibles, Clark Mitchell, will receive 10% of each subsequent sale. Trump has not yet commented on the success of the NFT sale.