Will Smith’s ‘Bad Boys 4’ Sparks Box Office Revival with $53M Launch

Smith returns to the screen in high-stakes action

by Zain ul Abedin
Will Smith’s ‘Bad Boys 4’ Sparks Box Office Revival with $53M Launch
© Angel Delgado/Getty Images

Two years after the controversial Oscars incident involving Will Smith and Chris Rock, Smith's latest film, Bad Boys: Ride or Die, might just be the catalyst for his professional resurgence. According to early weekend box office estimates, the film is set to breathe new life into a struggling summer box office with a robust $53 million domestic opening.

Bad Boys: Ride or Die represents the fourth installment of Sony’s acclaimed franchise, reuniting Smith with co-star Martin Lawrence. The film has received generally favorable reviews and has been particularly well-received by audiences, securing an A- CinemaScore.

Notably, Black moviegoers comprised 44% of the film’s audience. The movie's impressive performance began with Friday’s earnings of $21.6 million, which included $5.9 million from Thursday night previews alone. This figure surpasses initial projections, which had anticipated an opening between $48 million and $50 million, making Ride or Die the first film of the summer to exceed tracking expectations.

It ranks second-highest opener behind Kingdom of the Planet of the Apes. Ride or Die follows 2020’s Bad Boys for Life, which opened to $62 million and eventually garnered $426 million globally. This marked a significant success just before cinemas worldwide were shuttered due to the pandemic.

Smith's Cinematic Comeback

In this latest adventure, Smith and Lawrence reprise their roles as Miami detectives Mike Lowrey and Marcus Burnett. The plot thickens as they find themselves on the run, striving to clear their late captain’s name from posthumous accusations of drug cartel affiliations.

The film is directed by Adil El Arbi and Bilall Fallah, known collectively as Adil & Bilall, with a script penned by Chris Bremner and Will Beall. This film marks a significant return for Smith, who faced widespread scrutiny following his 2022 Oscars incident.

Reports from The Hollywood Reporter suggest that Smith's representatives at CAA have recommenced discussions with studio executives, hopeful that the success of Ride or Die could swiftly pave the way for future projects. Also in cinemas this weekend, Ishana Night Shyamalan, daughter of famed director M.

Night Shyamalan, debuts her supernatural thriller The Watchers, expected to open to an audience of $8 million to $10 million. As the summer box office heats up, it appears Bad Boys: Ride or Die could mark a turning point, not just for the box office but also for Will Smith's career trajectory.

Box Office