Russell Crowe's 10-Year-Old Film Tops Netflix Viewership Last Week

Rediscovering Classics: Streaming Breathes New Life into Beloved Films.

by Zain ul Abedin
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Russell Crowe's 10-Year-Old Film Tops Netflix Viewership Last Week
© Gabriel Kuchta/Getty Images

In an intriguing turn of events, Russell Crowe's film "Noah," along with three other cinematic pieces from yesteryears, has recently climbed the ranks to become one of the top 10 most-watched movies on Netflix. This surge underscores a broader trend where films, well past their initial release dates, are experiencing a renaissance on streaming platforms.

The phenomenon appears to be driven by various factors, including new platform availability, a spike in the popularity of cast members, or, sometimes, reasons that remain an enigma.

Key Insights

The film "Noah" made a remarkable comeback, initially reappearing at the bottom of Netflix's most-watched chart in early March, only to ascend to the fifth position by mid-month.

It now sits among the likes of "Damsel," "Irish Wish," "Alone," and "Code 8 Part II." Despite receiving a mixed critical reception upon its 2014 debut, "Noah" amassed a staggering 14.3 million viewing hours over a fortnight.

This resurgence, particularly that of "Noah," exemplifies the newfound vigor with which older movies have reentered the cultural zeitgeist via Netflix. Speculation about the cause of this resurgence varies widely, from the upcoming Easter season possibly fueling an interest in biblical narratives to the approaching decade mark since "Noah's" premiere or perhaps anticipation for Russell Crowe's newest film, "Sleeping Dogs." It could also be attributed to the unpredictable nature of Netflix's recommendation algorithms.

Russell Crowe himself tweeted his astonishment at this development, indicating the unexpected nature of the film's revival. During the same week, other past favorites saw renewed interest. "The Back-Up Plan," a romantic comedy from 2010, "Ford v.

Ferrari," a 2019 action-packed portrayal of automotive rivalry, and "Turbo," a 2013 animated tale, all secured spots in Netflix's top 10, demonstrating the platform's ability to breathe new life into older films.

Background Context

The trend began with "Aquaman" (2018), reaching Netflix in January and quickly becoming a hit.

Following its release, other films have similarly benefited from the renewed popularity of their stars or the sequels of their stories. For instance, "Transporter 2" and "Legend of Tarzan" saw a spike in viewership owing to the success of their lead actors in new projects.

Additionally, classics such as "The Devil Wears Prada" and "Crossroads" have found their way back into viewers' hearts, showcasing the timeless appeal of these stories and the diverse reasons behind their resurgence on streaming platforms.

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