"Mean Girls" Dominates Weekend Box Office with $3M+, "Beekeeper" Gathers $2M+



by NOUMAN RASOOL

"Mean Girls" Dominates Weekend Box Office with $3M+, "Beekeeper" Gathers $2M+
© Jeff Spicer/Getty Images

Paramount's latest cinematic venture, "Mean Girls," has dazzled the box office with a stellar $3.25 million in preview earnings. This impressive sum encompasses earnings from 4pm showings yesterday, along with special “On Wednesdays We Wear Pink” early access screenings.

Paramount's strategic shift to a theatrical release for "Mean Girls," initially slated for Paramount+, seems to be paying off handsomely, following enthusiastic test screenings that resoundingly advocated for its big-screen debut.

The film, drawing a predominantly female audience, has garnered a 3 1/2-star rating on Comscore Screen Engine's PostTrak, with women making up 71% of viewers. This demographic is split between 44% under 25 and 28% over 25.

"Mean Girls" is also enjoying a healthy 70% fresh rating from Rotten Tomatoes critics.

Mean Girls: Box Office Comparison

In comparison to similar titles, "Mean Girls" is performing admirably. It's slightly behind the $3.5 million earned by "Scream" from Paramount/Spyglass Media in previews during an MLK weekend release two years ago, which went on to secure $30 million over three days.

However, it's outperforming last year's "M3GAN," which garnered $2.75 million in previews before a $30.4 million opening weekend. Meanwhile, Amazon MGM's "The Beekeeper" is making a strong play for male audiences this MLK weekend, raking in $2.4 million from previews.

Directed by David Ayer and starring Jason Statham, the film, showing in 3,303 theaters, benefits from the added allure of Imax screenings. "The Beekeeper" has earned a solid 72% fresh rating from Rotten Tomatoes critics, with PostTrak indicating a 4-star rating and a predominantly male audience.

Though "The Beekeeper's" previews are below the $3.2 million of Statham's previous film, "The Meg 2," they've surpassed the $725K preview earnings of Guy Ritchie's "The Gentlemen." It's a positive sign for the film, which is projected to take second place at the box office behind "Mean Girls," with expected earnings of $16 million over four days.

"Mean Girls," a PG-13 film directed by Samantha Jayne and Arturo Perez Jr., is an adaptation of Tina Fey's Broadway musical, featuring music by Jeff Richmond and lyrics by Nell Benjamin. Also debuting this weekend is Sony’s TriStar's "The Book of Clarence" from Legendary, targeting Black and faith-based audiences.

However, expectations are modest, with previews indicating a lower turnout. Disney is re-releasing Pixar's "Soul," which missed a theatrical release due to the pandemic, in 1,300 theaters, but anticipates modest earnings of around $2 million.

Other notable performances include Sony's romantic comedy "Anyone But You," which led weekday earnings, and Warner Bros.’ "Wonka," maintaining a strong presence in its fourth week. Amazon MGM's "The Boys in the Boat" and Warner Bros.’ "Aquaman and the Lost Kingdom" also continue to draw audiences as they progress through their theatrical runs.

Box Office