In a recent appearance at the Royal Television Society conference, Oscar-winning actress Dame Emma Thompson shared a powerful sentiment about a term increasingly used to describe her works, as reported by Variety. Thompson's discontent centers around the word "content," a term she feels trivializes the art of movies and TV shows.
Thompson expressed her concern, saying, "The relationship between industry executives and creatives demands a closer bond." The revered actress behind hits like Saving Mr. Banks and Sense And Sensibility lamented the use of the term, comparing it to "the stuffing inside a sofa cushion." "It's just rude, actually.
It's just a rude word for creative people,” she continued, emphasizing that no artist wants their life's work, whether it's storytelling, acting, or producing, referred to as mere 'content' Thompson went on to illustrate, "It’s akin to likening crafted stories to mere coffee grounds left in the sink." The multi-talented star, who's given us memorable moments in movies and on TV, believes the term "content" is not only misleading but also exemplifies a disconnect between studio executives and the creatives they work with.
"The language used in our industry, especially between executives and creatives, needs reevaluation. We must foster mutual understanding and stronger collaboration," Thompson opined.
The Importance of Authenticity
During this candid conversation, the Late Night actress also emphasized the irreplaceable value of authenticity in the entertainment world.
"Branding creative work merely as 'content' dilutes its effectiveness and authenticity," she stated. For Thompson, the key to truly resonating with audiences lies in being genuine. She cautioned against relying on formulaic methods, noting that such tactics often lead to disengaged viewers.
"These formulas don't work… And then you sit there, and you watch them, only to question why, at the end, you feel somewhat off. This is a sentiment we, as creators in TV and film, should discuss more," Thompson concluded.
As the entertainment industry continually evolves, Thompson's perspective shines a light on the need for respect and understanding between its various stakeholders. With platforms like MSN, Google, and Google News covering these insights, the actress's call for change might just usher in a fresh approach in the industry dialogue.