"The Super Mario Bros," the highly anticipated animated film based on the iconic Nintendo video game, has taken the world by storm, topping the global box office with a staggering $377 million earned worldwide after its opening weekend.
Despite mixed reviews from film critics, the film's all-audience appeal, driven by generations of fans of the Super Mario Bros. series, drew families in droves to theaters.
Massive Turnout at American Cinemas
American cinemas saw a massive turnout, recording $204.6 million in sales at the box office.
The film's broad release and its all-audience appeal, which included both male and female viewers of all ages, contributed to its success. According to exit polls, 59 percent of viewers were male, with 45 percent of those between the ages of 18 and 34.
"The Super Mario Bros. movie brought in an incredibly broad and enthusiastic audience to theaters around the world this weekend," says Universal domestic distribution chief Jim Orr, who handled the release of the movie alongside Universal’s president of international distribution Veronika Kwan Vandenberg. “The Super Mario Bros.
Movie brought in an incredibly broad and enthusiastic audience to theaters around the world this weekend”.
Record Breaking Opening Weekend Earnings
"The Super Mario Bros" broke records for its opening weekend earnings, surpassing the adaptation of the video game "Warcraft" ($210 million) and even the animated film "Frozen" ($358 million).
The film tells the story of Brooklyn plumbers Mario and Luigi, voiced by actors Chris Pratt and Charlie Day, as they fall into a pipe and end up in a world inhabited by Nintendo's most famous characters. "The Super Mario Bros" has proven to be a massive success at the box office, captivating audiences of all ages and breaking records along the way.
Other movies showing over the holiday weekend, such as "AIR," "John Wick: Chapter 4," and "Dungeons & Dragons: Honor Among Thieves," were no match for the enduring appeal of Nintendo's beloved characters and the universal love for the Super Mario Bros. franchise.
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