"AIR": The Upcoming Biopic on the Iconic Partnership between Michael Jordan and Nike

The highly anticipated film, "AIR," directed by the multi-talented Ben Affleck, has finally unveiled its first trailer, offering a glimpse into the legendary partnership between Michael Jordan and the sportswear giant, Nike.

by Faruk Imamovic
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"AIR": The Upcoming Biopic on the Iconic Partnership between Michael Jordan and Nike

The highly anticipated film, "AIR," directed by the multi-talented Ben Affleck, has finally unveiled its first trailer, offering a glimpse into the legendary partnership between Michael Jordan and the sportswear giant, Nike.

The film is set to explore the behind-the-scenes events that led to the creation of the iconic Air Jordan brand and its impact on the world of basketball.

The Story of Sonny Vaccaro: A Marketing Genius

The film centers around the story of Sonny Vaccaro, a marketing savant whose role is brought to life by the versatile actor, Matt Damon.

Vaccaro is widely regarded as the mastermind behind the historic partnership between Nike and Michael Jordan, having convinced the legendary athlete to sign his first sneaker deal. This contract cemented Vaccaro's status as the most sought-after marketing director in the sportswear industry and left a lasting impact on the industry.

However, the film takes us back to a time before the Jordan-Nike partnership, when Vaccaro was nothing more than an ambitious individual with big dreams. The trailer provides a glimpse into his journey, from his humble beginnings to his ultimate triumph as a marketing legend.

The Vital Role of Deloris Jordan

In addition to the story of Sonny Vaccaro, the trailer also highlights the crucial role that Michael Jordan's mother, Deloris Jordan, played in making the deal that would change sports history.

Deloris, portrayed by the talented Viola Davis, is depicted as a tenacious and determined individual, ready to defend her son's talent against any opposition.

An All-Star Cast

The film boasts an impressive cast, including Matt Damon, Viola Davis, Ben Affleck, Jason Bateman, Chris Messina, Matthew Maher, Marlon Wayans, Jay Mohr, Julius Tennon, and Chris Tucker.

The film is produced by Affleck and Damon, along with Peter Guber, Jason Michael Berman, David Ellison, Jeff Robinov, and Madison Ainley. The film will arrive in theaters on April 5, 2023, and will later be available on the Prime Video platform. The trailer was also shown during the Super Bowl break and is expected to be a major success.

Michael Jordan Ben Affleck
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