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For years, Netflix has been grappling with the issue of password sharing, which has been taking a toll on its subscription base. In a bid to address the issue without causing any discomfort to its users, the popular streaming platform has finally come up with a solution.
Preventing Password Sharing
According to a statement released by the company, when a device outside the household logs in to a Netflix account or is persistently used, the account holder may be asked to verify the device.
The company explained that this step is to confirm that the device using the account is authorized to do so. The statement reads, "We do this to confirm that the device using the account is authorized to do so." To prevent password sharing, Netflix has implemented a monthly login to the account from the primary household.
The streaming platform stated that as long as the device being used to watch Netflix is connected to the internet in the primary account owner's household, no verification will be required. However, if the account is used by a device not associated with the primary account owner's household, the device will need to be verified before it can be used to watch Netflix.
Secure and Convenient Sharing
Netflix has clarified that its aim is to allow members who share accounts outside their household to do so easily and securely while paying a little more. The company will send a link to the email address or phone number associated with the primary account holder, which will contain a four-digit code.
This code will need to be entered on the untrusted device within 15 minutes and may be required periodically. The streaming giant also mentioned that if a user is away from their home for an extended period of time, for example, during travel, and plans to continue using Netflix, the verification process will also be required.
New Rules for US Users Only
The new rules will apply to US users only for now. Previously, Netflix had stated that it would put an end to password sharing starting in 2023 and asked people who share accounts to pay for it.
With these new measures, Netflix aims to address the issue of password sharing while still providing its users with a convenient and secure streaming experience.