Jacob Elordi Faces Explicit Deepfake Scandal

Campaign for stricter laws against image-based abuse intensifies

by Zain ul Abedin
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Jacob Elordi Faces Explicit Deepfake Scandal
© Frazer Harrison/Getty Images

Euphoria actor Jacob Elordi recently became a target of deepfakes being posted on the Internet. NBC News reported that fake videos and photos were being circulated involving Elordi that had attracted over three million viewers on X (formerly Twitter) earlier this week.

From these posts, NBC News selected 16 of them where Elordi’s face was inserted into a hardcore pornographic video made by an OnlyFans user. The teenager who posted the explicit content stated, "That’s literally my video," and was neurotic about the growing prevalence of deep fake videos.

It appears Elordi is not alone in facing deepfakes as several other celebrities that have been attacked include Billie Eilish, Taylor Swift, Margot Robbie, Bobbi Althoff, and even the Italian Prime Minister, Giorgia Meloni.

The increase in the creation of such content has led to renewed campaigns to bring about new legislation to check on image-based abuse.

GLAMOUR's Legislative Push

In order to address this horrifying trend, GLAMOUR magazine has demanded the next government add a law specifically for image-based abuse.

Specifically, it has collaborated with the End Violence Against Women Coalition, Not Your Porn, and Dr. Clare McGlynn from Durham University to campaign for equitable legal rights for women in the two spheres. The GLAMOUR Talks Consent Campaign outlines several key demands for the proposed Image-Based Abuse bill:

  • Strengthen criminal laws concerning the creation, distribution, and possession of intimate images without consent, including s-xually explicit deepfakes.
  • Enhance civil laws to enable survivors to take legal action against perpetrators and technology companies.
  • Prevent image-based abuse through comprehensive education on relationships, s-x, and health.
  • Fund specialized services that support victims and survivors of image-based abuse.
  • Establish an online abuse commission to hold tech companies accountable for image-based abuse.
This roundtable was conducted earlier this year when GLAMOUR sat down to discuss digital consent and the danger of deepfakes to women.

Deborah Joseph, the European Editorial Director of the magazine GLAMOUR, also stressed the importance of changing the laws. "Hearing from everyday people who have experienced this was heartbreaking. It is terrifying to know that there is currently no comprehensive legal framework to protect women against this crime," Joseph said.

"We want to see the next government wake up and take the threat of image-based abuse seriously, actioning meaningful change to protect women both in society and online."

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