Stephen Colbert Mocks Pro-Trump Group's Embarrassing Merch Blunder

Colbert Highlights Raw Milk Debate with Merchandise Mishap on Show

by Nouman Rasool
Stephen Colbert Mocks Pro-Trump Group's Embarrassing Merch Blunder
© Kevin Winter/Getty Images

Stephen Colbert recently spotlighted an odd new front in the ongoing culture wars—a fierce debate over milk. Specifically, the controversy swirling around unpasteurized raw milk, a product the Centers for Disease Control and Prevention (CDC) has repeatedly flagged for its severe potential health risks.

Despite warnings, the demand for raw milk has surged among certain conservative groups, linking this preference to broader political and cultural identities. In a humorous twist on this phenomenon, Colbert pointed out a merchandising mishap by Turning Point USA, a group well-known for its staunch support of Donald Trump.

The organization posted a T-shirt on its website with the slogan "got raw milk?" emblazoned. But during his "Late Show" monologue Wednesday night, Colbert pointed out a pretty big mistake in the shirt's design.

Bullish Merch Blunder

Emphasizing the image printed on the merchandise, Colbert revealed that the supposed cow depicted on the T-shirt bore horns and lacked udders.

"That cow has horns and no udders," he said to an audience that erupted into laughter. "which means it's bull—which means that ain’t milk!". This blunder not only served as fodder for Colbert's comedy but also subtly underscored the lack of attention to detail that can pervade promotional efforts by political groups.

Colbert's commentary extends beyond mere mockery, reflecting on how cultural symbols and dietary preferences are increasingly politicized. The choice of raw milk has become a statement in itself, symbolizing defiance against mainstream health advisories and perceived government overreach.

Turning Point USA's embrace of raw milk merchandises this controversy, albeit with a comical oversight that Colbert was quick to spotlight. It reminds me of how deeply cultural and political identity has been etched in daily choices of what to eat and drink and what to wear.

What makes Colbert so funny, yet thought-provoking, is the ability to thread such stories through stand-up comedy sketches and pinpoint their broader implications from such phenomena.