David Beckham Sues Mark Wahlberg, Friendship Fractures

Beckham's endorsement deal sours amid financial disagreements.

by Nouman Rasool
SHARE
David Beckham Sues Mark Wahlberg, Friendship Fractures
© Rich Storry/Getty Images

David Beckham, the renowned former football star, has taken legal action against actor Mark Wahlberg over a failed business venture, intensifying a feud that has grabbed headlines. The dispute centers around Wahlberg's fitness brand, F45, with Beckham claiming losses of $8.5 million due to a botched endorsement deal.

The partnership, initiated in November 2020, aimed to feature Beckham as the face of a personalized workout line. However, the collaboration soured over discrepancies related to share distributions that were promised but not delivered.

This disagreement led to legal confrontations beginning in October 2022, when Beckham and golf icon Greg Norman pursued claims against F45 in California courts.

The ongoing legal row has dented the personal relations between Beckham and Wahlberg but also thrown a shadow over the business operations of F45.

Initially, Beckham's management firm, David Beckham Ventures Ltd (DBVL), had sought heavy compensation of $18.85 million. The current move is on track to directly go after Mark Wahlberg Investment Group and F45 founders Adam Gilchrist and Rob Deutsch for damages.

Beckham's Promotional Fallout

Beckham, who moved to Los Angeles in 2007 and soon befriended Wahlberg, was publicly active in promoting F45. He shared numerous posts on Instagram, endorsing the fitness brand to his extensive follower base.

These posts, however, have been taken down following the fallout. At the heart of the dispute is the alleged delay in the allocation of promised shares to Beckham. Initially slated for early 2022, the shares were reportedly issued months later, by which time their value had plummeted drastically from approximately $12 per share to a mere $3.

This significant reduction in share value is central to Beckham’s claim of financial detriment. DBVL argues that the delayed share issuance has resulted in a potential profit loss of up to $8.5 million for Beckham. Despite efforts from Wahlberg and other associated parties to dismiss these claims as baseless, the controversy persists.

F45's share value has dramatically decreased from its initial offering of $16 to currently just 15 cents, with the brand also experiencing multiple franchise closures globally.

David Beckham
SHARE