Margot Robbie Sets Sights on Sims Movie After Barbie's Hit

From virtual worlds to cinematic ventures: a new chapter.

by Zain ul Abedin
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Margot Robbie Sets Sights on Sims Movie After Barbie's Hit
© Elyse Jankowski/WireImage

In an exciting move that merges the realms of popular culture and virtual simulation, LuckyChap Entertainment, helmed by Margot Robbie alongside Tom Ackerley, Josey McNamara, and Sophia Kerr, is collaborating with Vertigo Entertainment's Roy Lee and Miri Yoon to bring a cinematic adaptation of the acclaimed life simulation video game, The Sims, to the silver screen.

This announcement comes on the heels of the groundbreaking success of the Barbie movie, igniting anticipation for another blockbuster from the innovative team. Variety and The Hollywood Reporter have shared that the project will be under the creative guidance of Loki director Kate Herron, who is set to co-write the screenplay with Briony Redman.

Herron's involvement adds a layer of anticipation, given her current engagement with the critically acclaimed series The Last of Us, where she will direct an episode of its forthcoming second season. The early stages of development for The Sims movie are underway, with details regarding the studio partnership and casting yet to be unveiled.

Expanding Creative Horizons

The Sims franchise, developed by Maxis and published by Electronic Arts, stands as a titan in the gaming industry, boasting nearly 200 million copies sold globally since its debut in 2000. The series has expanded significantly over the years, exploring various settings and aspects of life through its expansions, including vacation spots and high school experiences.

LuckyChap Entertainment, not new to success, previously produced the 2023 film Saltburn, starring Barry Keoghan and Jacob Elordi, and rode the wave of acclaim with Barbie's significant achievements during the 2024 awards season.

The film, inspired by the iconic Mattel doll, amassed over $1.4 billion worldwide, marking a significant milestone for Robbie and her production team. Margot Robbie, reflecting on the success of Barbie, shared with Collider her confidence in the project from its inception.

She highlighted the importance of innovative ideas paired with visionary directors in achieving blockbuster success, citing the combination of "dinosaurs and Spielberg" as a benchmark. Robbie's pitch for Barbie, aligning the doll with director Greta Gerwig, not only fulfilled her bold prediction of reaching a billion-dollar revenue but also underscored the power of creative ambition in the film industry.

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