Youth Coalition Boosts Joe Biden's Campaign

Addressing key concerns, Biden seeks renewed youth support.

by Nouman Rasool
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Youth Coalition Boosts Joe Biden's Campaign
© Sophie Park/Getty Images

In a pivotal move on Monday, Joe Biden's bid for re-election received a significant endorsement from a coalition of young voters, a demographic critical to his and Vice-President Kamala Harris's initial victory in 2020. This collective of youth, primarily composed of Gen Z and young millennials, rallied behind Biden, inaugurating the "Students for Biden-Harris" campaign.

This initiative is strategically designed to reignite the fervor among young Americans whose support was instrumental in the last election. The announcement, which coincided with the launch of this youth-focused campaign, introduces Florida's youngest congressman, 27-year-old Maxwell Frost, as a key figure.

Frost will play a vital role in guiding the campaign's national advisory board, marking his involvement with the first meeting scheduled to take place in Washington D.C. this Thursday. This marks the beginning of an extensive campaign strategy to establish a robust network of supporters, with plans to organize both virtual and in-person gatherings across the nation, emphasizing outreach on college and university campuses.

Highlighting the significance of young voters, Frost stated, "Young voters were crucial in delivering the election for President Biden and Vice-President Harris in 2020, and they will be just as consequential in 2024." This statement underscores the strategic importance of this demographic in the upcoming election.

Youth Vote Uncertainty

The broader strategy targets the younger electorate, whose enthusiasm for the Biden-Harris administration has seen variations. Recent studies, such as a Harvard Youth poll, indicate a dip in the eagerness among young voters to participate in the 2024 election, coupled with Biden's waning approval ratings within this age group.

This demographic's concerns span critical issues like climate change, gun violence, abortion rights, education, and democracy—areas where many feel both leading political figures fall short of expectations. Amid speculations of diminishing youth support, Biden's campaign has proactively launched a comprehensive $30 million advertising campaign.

Through television and digital platforms, Biden addresses potential age-related apprehensions head-on, positioning his experience as a valuable asset. In a notably lighthearted moment from one advertisement, Biden jests about his age, humorously referring to himself as "young, energetic, and handsome." Adding to the campaign's innovative strategies, a controversial decision was made to engage with TikTok, a platform wildly popular among the younger populace, despite ongoing debates about the app's security due to its Chinese ownership.

Further aligning with youth concerns, Vice-President Harris is set to focus on gun violence, a pressing issue for many young Americans, during an upcoming visit to Parkland, Florida. This visit is emblematic of the administration's commitment to addressing issues at the heart of the youth electorate, resonating deeply with a generation marked by the prevalence of gun violence in their lives.

The coalition backing Biden comprises 15 influential groups, including College Democrats of America and the Planned Parenthood Action Fund, among others. Despite varied levels of enthusiasm, the collective voice of these organizations emphasizes a preference for progress under Biden-Harris over the alternatives.

Joe Biden
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