Adam Schiff Ends Fox News Boycott

Adam Schiff makes a strategic shift in his campaign.

by Nouman Rasool
Adam Schiff Ends Fox News Boycott
© Chip Somodevilla/Getty Images

In a strategic pivot, California Representative Adam Schiff, a prominent figure in the anti-MAGA movement, is now embracing the very platform he once shunned. The Burbank Democrat, now a Senate candidate, is set to launch a series of television advertisements on Fox News, marking a significant departure from his earlier calls for an advertising boycott against the network.

This move comes as Schiff intensifies his campaign efforts in the run-up to the March 5 primary. He's been a frontrunner in the race, and his latest ad expenditure is seen as an effort to solidify his position and potentially pave his way to the Senate.

Schiff, who has invested millions in his campaign, is tactically promoting Republican Steve Garvey, aiming to edge out fellow Democrat Katie Porter. Additionally, a pro-Schiff super PAC is also capitalizing on Fox News' wide reach by airing commercials intended to bolster Garvey's campaign.

Schiff's Fox Reversal

Schiff's decision to utilize Fox News for his campaign marks a stark contrast to his previous stance. Last year, Schiff publicly denounced Fox News, criticizing its leadership and hosts for disseminating misinformation and undermining democratic elections.

His call for a boycott encompassed all networks guilty of such practices. Now, by channeling funds into Fox News for his campaign ads, Schiff acknowledges the significance of reaching out to the network's demographic, which overlaps considerably with potential Garvey supporters.

Schiff's move reflects a broader debate within the Democratic Party on how to engage with Fox News, a network often criticized for its right-leaning bias. Many Democrats have historically avoided Fox, arguing that their participation inadvertently supports the network's narrative and financial success.

However, the network's substantial viewership offers a significant platform for opposing voices. Schiff's foray into advertising on Fox News underscores the allure of tapping into its large audience. He's not alone in this approach; Katie Porter, despite her criticism of Fox, has also started airing ads.

Her campaign focuses on promoting a lesser-known Republican, Eric Early, and critiquing Garvey's conservative credentials. This development highlights a pragmatic shift in political strategies, where reaching a wider audience often trumps ideological standoffs, especially in the high-stakes arena of electoral politics.