Kid Rock's 'Machine Gun Tantrum' Leads to Friendship with Bud Light CEO

Bud Light Faces Financial Fallout Amid Celebrity Controversy.

by Nouman Rasool
Kid Rock's 'Machine Gun Tantrum' Leads to Friendship with Bud Light CEO
© Justin Sullivan/Getty Images

In a recent episode of "The Joe Rogan Experience," rock artist Kid Rock opened up about the motivations and aftermath of his much-discussed protest against Bud Light. Last year, a video went viral showing Rock shooting at Bud Light cans, signaling his disapproval of the company's decision to appoint Dylan Mulvaney, a transgender woman, as a brand spokesperson.

This move had incited considerable controversy, particularly among Bud Light's predominantly conservative consumer base. Rock, known for his unapologetic and often provocative style, explained to Joe Rogan that his actions were more about expressing his personal frustration than causing any significant harm.

"I was just having fun, to be honest with you," Rock stated on the podcast, clarifying that while he was indeed angry, it wasn't something that would deeply impact his life. His actions, however, seemed to resonate with a wider audience, inadvertently positioning him as a symbol of the backlash against Bud Light and its parent company, Anheuser-Busch.

Backlash Hits Revenue

The backlash had tangible effects on the company's finances. Reports suggest that Bud Light's year-over-year revenue plummeted by nearly 30% following the partnership with Mulvaney. Rogan pointed out to Rock that his video could be seen as a significant turning point in this downturn.

Rock humorously referred to his protest as "throwing a tantrum with a machine gun," mocking his own reaction to the brand's inclusive initiatives. In an interesting turn of events, Rock revealed that he has since formed a friendship with Brendan Whitworth, the CEO of Anheuser-Busch.

This unexpected camaraderie was forged during an encounter at a UFC event, where Rock was attending with former President Trump. Initially approached with a hint of mischief, the conversation quickly evolved into a friendly dialogue, discovering their shared interest in hunting.

Rock recounted that he and Whitworth later spent time together in Nashville, engaging in various activities, including bowling and enjoying Bud Light. Despite declining an offer for a corporate gig from Whitworth, Rock maintains communication with him, acknowledging that while he believes the company made a mistake, personal connections can transcend business conflicts.

This story of conflict turning into an unlikely friendship highlights the complex and often unpredictable nature of public figures and their interactions with major brands. Kid Rock's candid discussion with Rogan offers a glimpse into the personal dimensions of such high-profile controversies.