Robert F. Kennedy Jr.'s $7M Super Bowl Commercial

Kennedy's Campaign Ad Ignites Unexpected Internal Family Debate.

by Nouman Rasool
Robert F. Kennedy Jr.'s $7M Super Bowl Commercial
© Michael M. Santiago/Getty Images

Running as an independent candidate for President, Robert F. Kennedy, Jr. came out in a stunning fashion to implore for an independent United States of America during the Super Bowl. American Values 2024, his political action committee, unleashed an attention-grabbing commercial that lasted 30 seconds.

A 1960 campaign spot for his uncle, former President John F. Kennedy, this ad smacked of the same jingle and motif. Produced with a budget of $7 million, the ad aired across the country, showing Kennedy in one position of testifying before Congress or on a ski vacation, providing the strong tagline, "vote independent." After a commercial break, Kennedy utilized the airtime for interjection, "Our momentum is growing.

It’s time for an Independent President to heal the divide in our country." This was followed by an exact great percentage of more Google searches for Kennedy, where the observation for this is a greater influence among the viewers.

Ad Sparks Family Rift

However, the ad did not come without controversy in its invocation of the Kennedy family legacy. Kennedy's cousin, Bobby Shriver, attacked the ad directly bemoaning its tenor and especially the way in which it uses the images of his uncle and mother.

Shriver was responding to Kennedy's claim, while stating that his mother, in contrast, had devoted herself to science, vaccines, and health care equity, and was disappointed by the wide differences in views, including his well-publicized anti-vaccine position.

Adding to the complication in the campaign's final weeks, the Democratic National Committee (DNC) on Tuesday accused Kennedy's campaign and the super PAC backing him of illegal coordination. The accusation came after revelations that Timothy Mellon, one of the largest donors to a super PAC supporting Donald Trump's presidential efforts, had also made large donations to Kennedy's super PAC.

This statement raised the specter of the undercurrents and complexities in financing and support within today's political atmosphere. DNC spokesman Alex Floyd sounded the alarm: "RFK Jr. is nothing more than a Trump stalking horse in this race.

Still, the Kennedy campaign soldiers on despite these stumbling blocks. Co-founder of AV24, Tony Lyons, said that Kennedy could bring change and challenge corruption, comparing him with his revered uncle and father. Lyons criticized the ways of the DNC by saying that the public is not that stupid.

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