Dan Levy Recalls First Meeting with Adele: A Moment of Excitement

Charting a Star's Rise: The Early Days of Adele

by Zain ul Abedin
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Dan Levy Recalls First Meeting with Adele: A Moment of Excitement
© Samir Hussein/Getty Images

In an intriguing revelation, Dan Levy, a pivotal figure in Adele's early career, detailed his significant efforts to feature the then-emerging artist on MTV Canada. This story, unfolding on The Tonight Show with Jimmy Fallon, highlights a crucial moment in the music industry, marking the beginning of Adele's meteoric rise to fame.

Levy, renowned for his work on the hit series "Schitt's Creek," vividly recalled his initial encounter with Adele, a relatively unknown musician, during her UK tour promoting her debut album, "19," in 2008. Struck by her immense talent, Levy was determined to bring her to the forefront on MTV Live, primarily upon learning she was touring in Canada.

However, his superiors did not initially share his enthusiasm at MTV Canada. Considering the moment, Levy recounted, “I told my producers, 'We must have this incredible artist on our show. We must interview her and feature her performance.'

But my bosses were skeptical, saying, ‘She's no Sum41, so it's not happening.’”

Levy's Visionary Bet on Adele

This resistance only fueled Levy's determination. Despite the initial reluctance from his higher-ups, he persisted, driven by a belief in Adele's extraordinary talent.

Levy's insistence eventually paid off, and Adele graced the MTV Live studio with a performance that he described as spellbinding. “The studio was so captivated during her performance that you could've heard a pin drop.

Adele has this unique ability to command a room with her presence. It was nothing short of unbelievable,” Levy reminisced. Adele's career trajectory since that pivotal performance speaks volumes of Levy's foresight. The "Easy on Me" singer has clinched 16 Grammy Awards and an Oscar, cementing her status as a powerhouse in the music industry.

Levy's early recognition and unwavering support of her talent undeniably played a role in her journey to becoming one of the most celebrated artists of our time. This anecdote shared on a popular late-night show, underscores the importance of recognizing and nurturing talent, showcasing how Levy's vision and determination helped launch one of the most iconic voices in modern music history.

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