One of Hollywood's most bankable stars, Tom Cruise is known for his unparalleled passion for action-packed movies. Yet, his acclaim doesn't solely derive from his adrenaline-charged roles. Recently, an unusual stipulation in Cruise's movie contracts has been turning heads in Tinseltown.
As reported by *LadBible*, Cruise has enshrined a particular clause in his movie agreements that states, “The actor's likeness cannot be used to create any merchandise”. While his movies might earn billions at the box office, fans shouldn't expect to see Cruise's face adorning merchandise anytime soon.
Case in point: Tom Cruise's recent blockbuster, *Top Gun: Maverick*, soared high with a whopping estimated gross of $1.4 billion. Given the film's massive success, widespread speculation existed about an impending avalanche of movie-themed merchandise.
Yet, Cruise's contract clause ensures that any product bearing his visage remains a rarity.
Tom Cruise's Likeness: Firm Stance
This isn't the first instance where the actor has held firm on this stipulation. Notably, Tom declined offers to feature his image for PlayStation games tied to movies like *Mission: Impossible III* and *War of the Worlds*.
While this revelation might seem jarring to some, it's attracted a spectrum of reactions on the social media platform, X, previously known as Twitter. One user praised Cruise's foresight, tweeting, “Tom Cruise was ahead of the AI curve, protecting his likeness long before deepfakes became unsettling”.
Another voiced respect for the actor's fierce defense of his brand, noting that Cruise “won’t let his name be bought, sold, or replicated”. Yet, Cruise is not alone in his unconventional stance. Hollywood heavyweights like Dwayne 'The Rock' Johnson and Uma Thurman have also incorporated unique clauses into their contracts, safeguarding their brand and likeness in an ever-evolving entertainment landscape.
In an industry driven by brand equity and personal image, Tom Cruise's stand underscores a broader conversation about celebrities' rights over their likeness in an age of rampant digitization and AI technology.