Logan Paul and fellow YouTube star KSI find themselves embroiled in yet another controversy, this time revolving around the high caffeine content of PRIME energy drinks. The situation has escalated to the point where Senator Charles Schumer has called upon the Food and Drug Administration (FDA) to investigate the popular hydration beverage company.
The primary concern is that PRIME's core audience comprises children, and Senator Schumer argues that the company's caffeine-free option, PRIME Hydration, fails to adequately differentiate itself from its adult-oriented counterpart.
Schumer, a 72-year-old Democrat representing New York, voiced his apprehension regarding PRIME's marketing tactics, remarking, "One of the summer's hottest status symbols for kids is not an outfit or a toy—it's a beverage.
But buyer and parents beware because it's a serious health concern for the kids it so feverishly targets."
Controversial Caffeine Levels in PRIME
While PRIME positions itself as a zero-sugar and vegan alternative to traditional energy drinks, it contains a whopping 200 milligrams of caffeine per 12-ounce serving, which is equivalent to six cans of Coca-Cola or approximately two Red Bulls.
This substantial caffeine content has resulted in bans on PRIME energy drinks in certain schools across Australia and the United Kingdom. PRIME's rapid ascent to success can be largely attributed to the popularity of Logan Paul among American audiences and KSI among English viewers.
The brand's growing influence has led to prestigious sponsorships with major entities such as FC Barcelona and the UFC. FC Barcelona recently announced its partnership with the energy drink company, joining Arsenal FC in the ranks of PRIME sponsors.
Meanwhile, PRIME has become a prominent sponsor of the UFC, with many victorious fighters proudly displaying the brand's energy drink bottle after their matches. Logan Paul, no stranger to controversy, has faced numerous apologies throughout his decade-long tenure as a YouTube sensation.
Recently, he has been under scrutiny for his involvement in a cryptocurrency scam known as CryptoZoo NFT. Despite outlining a plan to rectify the situation six months ago, Paul has failed to refund the victims. Stephen "Coffeezilla" Findeisen, who exposed the scam, has revealed that victims have received no payments and that Paul has ceased communication with them since January.
The combination of PRIME's questionable ingredients and Logan Paul's involvement in the unresolved crypto scam has put both figures in the spotlight once again. As the controversy unfolds, stakeholders and concerned individuals eagerly await the FDA's investigation and potential regulatory actions, while the victims of the crypto scam continue to seek justice and restitution.