Spotify Cuts Ties with Harry & Meghan's Podcast


Spotify Cuts Ties with Harry & Meghan's Podcast

Spotify, the famous streaming giant, has decided to bring an early end to its lucrative podcast partnership with the Duke and Duchess of Sussex, Harry, and Meghan. In a joint statement released by the couple's content creation label, Archewell Audio, and Spotify, it was revealed that both parties had agreed to part ways.

As a result, Meghan's podcast, Archetypes, which aired for 12 episodes starting in August 2022, will not be renewed for a second series. The podcast deal, initially announced in late 2020, was a significant commercial venture for Harry and Meghan after their departure from royal duties and subsequent move to the United States.

Estimated to be worth an impressive $25 million (£18 million), the partnership with Spotify aimed to showcase diverse perspectives and amplify often overlooked voices. Archetypes saw Meghan engage in conversations with prominent figures such as Serena Williams and Mariah Carey, tackling the stereotypes and biases faced by women.

Podcast Triumph Spurs Meghan's Next Move

The podcast received further recognition in December when it won the prestigious People's Choice Award for Best Podcast. Reflecting on the experience, Meghan expressed her passion for the project, describing the late-night writing sessions and profound discussions with her diverse and inspiring guests as a labor of love.

While the Spotify deal has ended, a spokesperson from Archewell disclosed to The Wall Street Journal that Meghan is actively working on developing more content for the Archetypes audience on a different platform. Reports from American media outlets suggest that the decision to terminate the Spotify agreement may have been influenced by the couple's failure to meet the productivity expectations outlined in the contract.

As a result, they may have yet to receive the total value of the initial $25 million deal. Since stepping back from their royal roles, Harry and Meghan have sought to leverage their global fame to attain financial independence.

They have secured a substantial content deal with Netflix, and Harry has signed a significant contract with Penguin Books, resulting in the publication of his memoir, Spare. Spotify's recent announcement of cutting 200 jobs within its podcast division, following a period of substantial investment in the medium, indicates a strategic realignment for the company.

While the end of the Spotify partnership represents a setback for Harry and Meghan, their impressive track record of securing high-profile deals suggests that they will continue to explore new avenues for sharing their unique perspectives and making a meaningful impact in the entertainment industry.