The daughter of reality star and media personality, Kim Kardashian, North West, may soon be taking the business world by storm. According to recent reports, Kardashian has applied for four trademarks on behalf of her daughter, indicating that the 9-year-old may be following in her mother's entrepreneurial footsteps.
Forays into Skincare and Toy Industry
The first trademark filed by Kardashian is for "non-medicated skin preparations, skin moisturizers, skin lotions, skin creams, skin cleansers," and is indicative of a potential skincare line.
The beauty line is expected to expand into "skin serums, facial oils, body oils, bath and shower gels, bubble bath, body powders, cosmetics, fragrances, hair care preparations," and more. The second trademark details "toy figures, doll accessories, dolls, drawing toys, infant toys, mechanical action toys, play sets for action figures, soft sculpture toys, bath toys," and more, suggesting that North may also be entering the toy industry.
The toy company may also include "children's educational toys for developing fine motor and cognitive skills, musical toys, toy food, toy cookware, baby gyms, playground balls, and sport balls."
Advertising and Pop Culture Entertainment
The third trademark filed is for advertising services, while the fourth is described as "entertainment in the nature of providing information in means of a global computer network in the fields of entertainment and pop culture." North West is the eldest child of Kim Kardashian and Kanye West, who filed for divorce in 2021 after almost seven years of marriage.
The family is well-known for capitalizing on their fame and influence, and it seems that the second generation of Kardashians is no exception. North has gained popularity on TikTok, where she shares a profile with her mother and has received millions of views.
In 2019, Kardashian filed for North's first trademark for a clothing collection, though it has yet to be utilized.
Capitalizing on Fame and Influence
The Kardashian family is no stranger to exploiting capitalism and their influence and fame, and it seems that the second generation of this family is starting to grow up and gain their own followers, with the potential to turn their popularity into profit.
The potential ventures of North West into the skincare and toy industries, as well as her presence in advertising and pop culture entertainment, are yet to be seen, but it is clear that the young entrepreneur is poised to make her mark on the business world.