In a spirited homage to its off-road legend, Ford commemorates the 58th anniversary of the iconic Bronco nameplate with a host of exciting updates for the 2024 Ford Bronco Raptor. This celebration arrives after a hiatus of 25 years between the fifth and sixth generations, igniting fervor among Bronco aficionados.
As the curtains rise on the sixth generation, Ford pulls out all the stops to mark the occasion in style. Amid these updates, the spotlight shines on the exhilarating new Code Orange package, a masterstroke in aesthetic dynamism.
Though not entirely enveloped in orange hues, the package showcases striking orange accents in strategic locations. Tow hooks, beadlock rings adorning the wheels, and bold checkered graphics draping the rear half of the off-roader proudly don the vibrant hue.
While available with a palette of colors, Hot Pepper Red stands as the sole exception. Inside the cabin, the allure of Code Orange continues, gracing seatbelts with a vivid touch—available for those opting for the Black Onyx or blue and Black Onyx interior themes.
For enthusiasts who seek a more harmonious visual tone, Ford responds adeptly by offering body-colored fender flares. This elegant alternative was revealed in advance through stealthy spy photos of a gray prototype that surfaced in June.
In the vibrant spectrum of choices, the Raptor's color palette expands to include Shelter Green and Velocity Blue, granting buyers an array of personalized options.
Enhanced Offerings for Standard Bronco Trims
Catering to a broader audience, Ford extends updates to the standard Bronco trims.
An array of four fresh 17-inch wheel designs, conceived in collaboration with Method Race Wheels and accessible via Ford Performance, awaits aficionados seeking to infuse a touch of individuality. The expansive 12.0-inch touchscreen assumes standard status across the Bronco family, accompanied by Ford's sophisticated Sync 4 system.
Enthusiasts who missed out on the mud-splattered escapades of the Bronco Everglades can rejoice, as the trim makes its triumphant return for the 2024 iteration. Matt Winter, the esteemed Bronco Brand Manager, remarks, "Bronco Raptor customers want to stand out with off-road performance and looks matching that capability.
This new Code Orange appearance package does just that." Anticipation for the 2024 Bronco is set to crescendo on August 16 when order banks open, although pricing details remain elusive. The 2023 Bronco commences its journey at $36,785 for the two-door Base trim, though current indications suggest its unavailability for order via Ford's online configurator.
Meanwhile, anchoring the range is the formidable Bronco Raptor, exclusively available in the four-door configuration, with a starting price of $88,475 for 2023. The price points encompass a mandatory destination charge of $1,895, encapsulating the audacious spirit of the all-new Bronco generation.