Lucid Air Prices Slashed: Pure AWD Now $83,900!



by NOUMAN RASOOL

Lucid Air Prices Slashed: Pure AWD Now $83,900!

To make its luxury EVs more accessible, Lucid Motors has unveiled substantial price reductions across multiple trims of its Air model. This adjustment aims to make Lucid's offerings even more competitive in the burgeoning electric vehicle market.

Beginning with the Lucid Air Pure AWD, which packs a punch with its 480-horsepower engine, the price has been set at a more approachable $82,400, not including the $1,500 destination charge. This adjustment presents a notable discount of $10,650 from its previous tag of $92,900, with the added bonus of a reduced destination fee, which has come down from $1,650 to $1,500.

Lucid has also teased the release of an even more wallet-friendly Air Pure RWD variant for those on a tighter budget. Scheduled for a September 2023 debut, this model, as per Lucid's online configurator, will come in at a starting MSRP of $77,400, excluding the destination charge.

This means consumers now have two Lucid models priced under the $100,000 mark.

Air Touring Trim Drops $12,550

Diving deeper into the lineup, the Lucid Air Touring trim, known for its powerful 620-hp, will now start at $95,000, excluding shipping.

This represents a generous price reduction of $12,550 from its former starting price of $107,400. Similarly, the high-performance 1,050-hp Lucid Air Grand Touring, which boasts an array of special features, has also seen its price slashed by $12,550.

Prospective buyers can now acquire this trim at a starting price of $125,600, exclusive of shipping, down from its original $138,000. Lucid Motors emphasizes that these significant price alterations are strategic moves aimed at leveraging the company's increasing brand visibility to stimulate demand and amplify sales numbers.

However, these new rates are only available for a limited time, contingent on inventory. Moreover, the 1,200-hp Lucid Air Sapphire tri-motor remains at its original price point of $249,000. As an added incentive, Lucid is rolling out enticing lease deals valid until the end of August.

Among these are the Air Pure AWD at $749/month, the Air Touring at $1,149/month, and the Grand Touring at $1,399/month — all for 36-month terms. Lucid's ambitious restructuring of its pricing reveals a confident strategy to expand its market share, while simultaneously delivering value to its customers.