The world of automobiles is on the cusp of a revolution. As the race to electrification heats up, even the most luxurious car manufacturers are not left untouched by the wave of change. Lamborghini, the famous Italian car company, is diligently working towards this transition, all the while preserving the essence of its brand that resonates with raw power and uncompromising performance.
Transition to Electrification: A Work in Progress
The Lamborghini Urus, a sales juggernaut for the company, packs a punch with its powerful eight-cylinder engine, coupled with twin turbochargers. After its recent redesign, the revamped beast now flexes an impressive output of 666 HP, from the more docile S version to the beastly Performante.
However, the roar of the internal combustion engine is soon to be coupled with the quiet efficiency of electric motors. As revealed by Stephan Winkelmann, the current president of the board of directors of Lamborghini, in an interview with Autocar, the Urus is set to embrace a plug-in hybrid powertrain by the end of next year.
This pivot towards hybridization is largely guided by stringent regulations. As Winkelmann says, "You go with the most difficult legislation, which is the US, and is really California. Other states adopt California’s rules — typically big cities and that’s where we sell cars...
Even if it [legislation] is not banning EVs, taxation will be a killing factor. Then mega-cities are talking of abolishing non-EVs before 2035 regardless."
A Fully Electric Lamborghini: From Concept to Reality
Interestingly, the Urus will not be Lamborghini's first experiment with electrification.
The Revuelto was the inaugural plug-in hybrid in the lineup. The hybrid Urus, while marking a significant shift in Lamborghini's portfolio, is only a waypoint on the road to a fully electric future. The second-generation Urus, slated for a 2029 release, will be the second fully electric model from Lamborghini, following a raised GT model in a 2+2 configuration due to be unveiled in 2028.
In parallel, the company is also planning to introduce a plug-in hybrid variant of the Huracan model next year. Given Lamborghini's track record, it seems likely that the hybrid system of the Huracan will mirror that of the Urus.
While there is hope for the survival of the internal combustion engine through the development of synthetic fuels, Winkelmann opines that these fuels may play more of a role in keeping existing cars running than in a mass transition.
Lamborghini's electrification plans highlight its commitment to meeting the changing needs of consumers and regulatory bodies alike, without compromising on its defining traits of speed and power. While the growl of a Lamborghini engine may become a thing of the past, the company’s commitment to performance, style, and luxury will continue to define the brand in the electric era.