Naomi Campbell Named Face of BMW XM Hybrid Launch

Supermodel Naomi Campbell has been named the face of BMW's new hybrid model, the BMW XM.

by Faruk Imamovic
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Naomi Campbell Named Face of BMW XM Hybrid Launch

Supermodel Naomi Campbell has been named the face of BMW's new hybrid model, the BMW XM. The official campaign, "Dare to be You," was announced a few days ago on Campbell's and BMW's Instagram profiles. As part of the BMW XM launch, Campbell will be designing a one-of-a-kind, "extravagant high performance" model, set to release in 2023.

In an Instagram video, Campbell expressed her excitement for the partnership, stating, "I was raised to always have integrity, to be who I am, and to do what I want to do with my full authentic self. I believe I have this something that I call the three D's: dedication, determination, and drive.

Whenever I commit to doing something, I'm going to do it with 110 percent conviction."

The BMW XM: A Pioneer in Hybrid Performance

The BMW XM is a massive 5.11 meter SUV, marking the first plug-in hybrid with the iconic "M" division signature.

Unlike traditional BMW models or the intermediate "M Performance" models, the BMW XM will not have a regular or "M Performance" version. Jens Thiemer, BMW's senior vice president of customer and brand, spoke about Campbell's fitting role as the face of the new launch: "Naomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel but also a fascinating personality.

There are few people who can identify with the motto 'Dare to be You' as strongly as she can." Campbell herself was impressed by the BMW XM's impressive specs, including its almost 2.8 ton weight and 653 horsepower on 60-centimeter wheels.

She shared her excitement in a video, posing beside the vehicle and taking selfies. For the campaign, Campbell opted for a stylish white tank top, light jeans, and accessorized with several bracelets, necklaces, and rings.

The BMW XM, set to release in 2023 and priced at 179,000 euros in Spain, promises to be a game-changer in the hybrid performance market. With Naomi Campbell as its face, the "Dare to be You" campaign is sure to make a statement.

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