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NXT and their progress were discussed in Road Dogg's "Oh You Didn't Know?" podcast. Road Dogg believes that NXT is still a story in progress. James emphasized that they face many unforeseen situations and problems that are everyday.
However, this cannot discourage the leaders of NXT who are really doing great things. “I think NXT is still to this day going through growing pains,” Road Dogg said. “I wouldn’t say pains because I think it’s exactly by design, but going through growth spurts where man, they were Black and Yellow to hardcore indie, almost like a Progress or Evolve or whatever with a huge budget.
” Road Dogg emphasized that NXT leaders now have a completely different way of thinking and look at things from a different perspective. “There was really a core audience for that. It was like a third brand for a minute.
Now they’re thinking more like, okay, we should probably get back to it being developmental. They went really hard back on that. Now I think they’re trying to find a balance. Went too far this way, went too far this way.
How can we make the best of both worlds here while still developing young talent and also have a third brand, a third brand that sells merchandise, that sells television rights? It’s still developing itself into exactly what it needs to be”.
WWE strategy
Recently, Road Dogg commented on WWE's 50/50 booking strategy: “I know I did it when I was a writer and it serves a purpose though it’s hated. There’s very few people that can tell me that, that I’ll listen to.
Very few of them have been in the shoes of writing 52 weeks a year and 12 PLEs in between those. So very few people have had that honor/burden, so I’ll only listen to some of y’all tell me that’s not hard and 50/50 is not necessary.
I wouldn’t say it’s necessary, but I would say if you want to keep every character in a position to where they’re promotable, and look, it also goes into my bigger philosophy and this is going to break the internet of, wins and losses don’t matter.
It’s about episodic television and that’s how I look at it now. You can look at it any other way you want to, but from an episodic television show, which is where we all know that’s where the money comes from now, that’s what rules the day.
You got to keep the characters like Becky Lynch doing well, but you also got to use a character like Becky Lynch every now and then to make a newcomer look well. There might be an instance where I need Becky’s, and exactly what she is, a star.
I need her star power to give said NXT upcoming star the carrot and the clout that he or she deserves when coming in. ‘Oh my God. They beat Becky Lynch.’ Right, wrong, or indifferent, it’s a philosophy and it’s a philosophical disagreement if you agree or disagree”.