The month of November is celebrated as the month of vegans, while the first of November marks the World Vegan Day and has been celebrated since 1994. World Vegan Day was originally expanded to World Vegan Week and then to a month.
Every November, World Vegan Month is celebrated around the world as a time to promote the vegan movement. In dietary terms, it means the practice of rejecting all products derived in whole or in part from animals. While veganism was once considered a fringe movement, today more and more people, especially celebrities, are switching to this way of eating.
Inspired by environmental and ethical concerns, people from all walks of life are embracing a plant-based diet. "Founded in 1944, the Vegan Society is a membership organization that campaigns to help people become and stay vegan, protect and promote vegan rights, work with policy makers on issues including sustainable agriculture, climate change and encourage more vegan provision in institutions.
public sector, nutritional guidelines and more." reads Vegan Society page. Celebrities who promote veganism Among the celebrities who promote veganism is one of the best tennis players in the world, Novak Djokovic, and then there are numerous celebrities such as Lewis Hamilton, Joaquin Phoenix, Jackie Chan, Billie Eilish, Jessica Chastain, Gisele Bundchen, Pamela Anderson, Jared Leto and many others.
In 2020, the documentary "The Game Changers" was even presented, executive produced by James Cameron, Arnold Schwarzenegger and Jackie Chan, and deals with the "spread" of plant-based nutrition among elite athletes.
This documentary started a kind of revolution related to the concept of veganism and caused many to switch to a plant-based diet. "The Game Changers" shows the benefits of veganism - which the documentary claims increases the athletic performance of those who follow a strict diet.
However, despite its initial buzz, the film has been criticized for cherry-picking data to suit its agenda, making broad generalizations from small or weak studies, and being biased towards veganism. The film suggests that a vegan diet is better than an omnivore diet because it promotes heart health, reduces inflammation, reduces cancer risk and improves physical performance.
Although the film cites numerous studies, it completely ignores studies on the benefits of animal products. The importance of small, observational studies is also overemphasized. Despite all of the above, it seems that veganism has turned from a marginalized movement into a "trend" and that an increasing number of people, under the influence of numerous messages that promote health benefits, are switching to a plant-based diet.